Growth potential of low budget independent traveler segment in Estonia

von Egipt-Peenmaa, Eva-Maria
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€ 49,00
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Egipt-Peenmaa, Eva-Maria Growth potential of low budget independent traveler segment in Estonia
Egipt-Peenmaa, Eva-Maria - Growth potential of low budget independent traveler segment in Estonia

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Beschreibung

The amount of low budget independent travellers has been increasing all over the world. These people buy much less of the traditional tourism services like packaged tours and they do it usually to get more of the local experience and to save money. However, studies from different countries have shown that lower daily budgets of these travellers are often compensated by a longer stay. Besides, the different spending pattern of this visitor segment has been found to provide an additional positive impact on local communities. The low budget independent traveller niche has so far received relatively little attention by Estonian tourism development organisations. However, as the tourism industry contributes significant revenues to the economy, it is therefore very important to realise the value of this traveller group to use wisely funds for tourism marketing. The objective of this research was to get more detailed statistics about the low budget independent travellers in Estonia and to receive feedback on how to get more independent travellers to Estonia, how to lengthen their stay and what kind of travel services should be targeted to them.

Mitwirkende

Autor:
Egipt-Peenmaa, Eva-Maria

Weitere Informationen

Biografie:
Eva-Maria Egipt-Peenmaa, MA: Studied Marketing Management at Estonian Business School. Has been working in DMC and Incentives industry since 2004. Managing Director of incoming travel company Estonian Experience in Tallinn, Estonia.
Sprache:
Englisch
Seitenanzahl:
68
Medientyp:
Taschenbuch
Verlag:
LAP Lambert Academic Publishing

Stammdaten

Produkttyp:
Taschenbuch
Verpackungsabmessungen:
0.22 x 0.15 x 0.004 m; 0.15 kg
GTIN:
09783838363004
DUIN:
R3UIBBSC6V1
€ 49,00
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