Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa
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Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of "digital natives", people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa.
Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.
Chapter 3 Methodology:
The preceding chapter reviewed literature relevant to this study. This chapter contains a description and evaluation of the design, methods, techniques, and procedures used during the research investigation. It describes the scope and objectives of the research in some detail and sets the framework for how data will be collected.
Establishing the competitiveness of companies in the digital economy is a business concern. The qualitative research study aims to contribute toward the local understanding and exploration of this topic. It begins with the alignment of IT and business strategies. A firm in the digital economy is susceptible to disruptive digital technologies. To counter this threat, firms need to realize that the digital economy must be central to the strategy of the enterprise and not just be in some of its business units (Crafert, et al., 2013).
The purpose of this study is to assess the current state of IT and business strategy alignment in the form of a fusion into a digital business strategy brought about by the digital transformation in the South African retail industry. Currently, there are limited studies on the South African retail sector; as such, this study aims to produce a conceptual model and then make specific and practical recommendations which the executive leadership of firms in the industry can follow to improve their firms' development into a digital enterprise through digital business design and a realigned digital business model. To enable mitigating actions to be taken by firms in order to improve their ability to leverage digital capabilities, the research focus of this study will be discussed next.
This section describes the design of the research addressed in this study. Yin (2014) recommends qualitative research in the form of case studies as an effective design approach when the main research questions are "how" and "why" questions (p. 3). This study ascertained how the discussed firms are implementing digital capabilities and, therefore, falls within the scope of Yin's guidance. Strategy creation is also heavily influenced by how a firm's corporate strategy is practiced.
The primary source of data in this study is an assessment by executive managers of their firms' IT and business strategies and the effect digital disruptive technologies have on them. Their perspectives of their firms' level of digitalization are discovered through interviews. The qualitative case study approach is particularly relevant, since establishing competitiveness of companies in the digital economy requires strategies, practices, and skills.
The overarching question associated with this study concerns how retail firms align IT and business strategies in the digital economy and the extent to which the digital economy is reflected in current and future strategy. The theoretical framework of this study is bounded by the research questions as to the role of different functionaries in the development of strategic digital business initiatives for the company's competitiveness. In the qualitative case study approach, the researcher selects one primary concern for investigation but selects multiple cases to get an understanding of the primary concern. The primary concern of this study is how individual firms designs and formulates a digital business strategy. Six firms were selected for case study from the retail industry in South Africa. The intent is to find firms that have levels of digital transformation and perspectives on IT and business strategy alignment.
Some researchers contend that the number of case studies should be limited, since the intent of qualitative research is to illustrate an issue and not to form generalized conclusions (Creswell, 2007). This study, in contrast, conducted seven individual interviews. Of the individuals interviewed, respondents from six companies were selected as the basis for conducting corporate case studies. This is dee
Autor Albert Mubako
Größe 270 x 190 x 11 mm
Produktgewicht 459 g